Tmall's 618 event sees collective price reductions on mobile phone brands, with flagship models priced above 6000 yuan now falling within the scope of national subsidies.

On the evening of May 16th, 2025, Tmall 618 will officially go on sale. The 618 event with government subsidies will see flagship smartphones receive major price reductions. Apple will have a direct discount of 2000 yuan, with the iPhone 16 Pro being included in the government subsidy for the first time, offering a discount of 2500 yuan. Brands like Huawei, Xiaomi, OPPO, and others have also joined the battle, with flagship models priced above 6000 yuan reduced to within the government subsidy range. Combining with Tmall 618 platform coupons, flagship models will be discounted by over 1000 yuan. Statistics show that in the first phase of Tmall 618, over 2000 smartphones are supporting discounts and government subsidies, with subsidies as low as 50% off, covering mainstream smartphone brands like Apple, Huawei, Xiaomi, OPPO, vivo, Honor, Samsung, OnePlus, and more.