Lesser Group (02540.HK) issued a profit warning, expecting a decrease in half-year net profit compared to the same period last year

Zhtng Cijng APP news, Lexin Group (02540.HK) announced that the net profit of the group for the six months ending on June 30, 2025 is expected to decrease by approximately RMB 16 million to RMB 19 million compared to the same period in 2024. The decrease in net profit during the review period is mainly due to: a decrease in gross profit of approximately RMB 9.8 million, mainly due to changes in the rebate policy of media partners, resulting in a reduction in their rebate rates; the expansion of sales and marketing departments, leading to an increase in employee welfare expenses and therefore an increase in sales and marketing expenses; and an increase in depreciation of the new office in the Xingdi Center in Beijing, as well as an increase in operating personnel, leading to an increase in employee welfare expenses and therefore an increase in general and administrative expenses.