Maotai general manager dialogues with traditional distributors: Targeted creation of more new white spirit consumption scenarios.

Wang Li, Deputy Secretary of the Party Committee and General Manager of Maotai Group, led a team to Beijing and Zhejiang from June 17th to 19th to organize a symposium for traditional Maotai liquor distributors in some provinces and regions. The meeting pointed out that in the face of the current market situation, manufacturers need to effectively implement the "three transformations". Firstly, accurately expand the customer base and optimize the customer structure. Secondly, focus on the two major themes of "career" and "life" in life, accurately grasp consumer habits, and create more new consumption scenarios for Baijiu. Thirdly, accurately grasp consumers' emotional and value demands, connect emotional scenes, provide personalized and differentiated services in a targeted manner, and continuously release the emotional value of Maotai liquor "pleasing oneself and benefiting others".