The start of the American holiday shopping season is strong, with video game console sales soaring 740% on Thanksgiving Day.

Data updated by Adobe Analytics on Friday shows that this year, American consumers showed a significant increase in online spending on high-priced home furnishings and electronics on Thanksgiving Day, signaling a strong start to the holiday shopping season. Among them, the online sales of video game consoles surged by 740% compared to the October average, becoming the most eye-catching category. Various large items also saw explosive growth: refrigerator and freezer sales increased by 720%, fitness equipment and washers/dryers grew by 640%, headphones and speakers soared by 630%, TV sales increased by 580%, home security products rose by 570%, power tools grew by 470%, smartwatches increased by 450%, smart home devices rose by 400%, and vacuum cleaners also increased by 400%. Adobe Analytics indicates that if these strong trends continue until "Cyber Monday," retailers' holiday season performance this year may exceed expectations. Best-selling toys during Thanksgiving included Fisher-Price Little People, LEGO sets, Mini Brand Capsules, Hot Wheels, Squishmallows, Paw Patrol toys, Ms. Rachel early education toys, Play-Doh kits, Pokemon cards, and Disney Princess toys and clothing. Popular game consoles included Nintendo Switch 2, Xbox Series X, PlayStation 5, and PS Portal; popular games included "Donkey Kong Bananza," "Elden Ring: Night Reigns," "Madden NFL 26," "NBA 2K26," and "MLB: The Show 25." Adobe Analytics points out that this year's discounts are generally larger than last year, which may bring some profit pressure to retailers. However, an increasing number of retail companies are using "agent-based artificial intelligence" to improve conversion rates, which could provide some support to profit performance. In terms of overall consumption, American consumers set a new record of $6.4 billion in online spending on Thanksgiving Day, a 5.3% increase year-on-year, slightly higher than the 4.9% growth rate previously estimated by Adobe Analytics. Adobe Analytics expects online sales on "Black Friday" to reach $11.7 billion, an 8.3% increase year-on-year; in comparison, "Cyber Monday" is expected to record sales of $14.2 billion, a 6.3% increase year-on-year. Adobe Analytics states that as consumers are more willing to lock in discounts early, the growth rate on Black Friday is expected to surpass that of Cyber Monday.