Six Departments Issue Joint Plan To Boost Consumption And Improve Supply‑Demand Alignment For Consumer Goods

Recently, The Ministry Of Industry And Information Technology, The National Development And Reform Commission, The Ministry Of Commerce, The Ministry Of Culture And Tourism, The People’s Bank Of China, And The State Administration For Market Regulation jointly released the Implementation Plan On Enhancing Supply‑Demand Alignment Of Consumer Goods To Further Promote Consumption. Centered on dual empowerment of both supply and demand, the plan lays out 19 key tasks across five areas and sets development targets for 2027 and 2030, providing systematic policy support to resolve supply‑demand mismatches in the consumer sector and foster new growth poles.

The plan specifies that by 2027 the supply structure of consumer goods will be notably optimized, forming three trillion‑yuan consumption domains and ten hundred‑billion‑yuan consumption hotspots, while building a cohort of high‑quality products rich in cultural connotation and globally renowned. By 2030, a high‑quality development pattern with virtuous interaction between supply and demand should be largely in place, with consumption’s contribution to economic growth steadily rising.

On technological innovation and model transformation, the plan focuses on new fields and tracks, identifying intelligent connected new energy vehicles, smart homes, and consumer electronics as priority industries. It launches special initiatives for “dual‑hundred” typical innovation applications to create one hundred iconic products, nurture one hundred innovative enterprises, and cultivate a set of first‑use scenario pilots. In parallel, it promotes flexible customization through the “Thousand Factories, Thousand Faces” transformation program, enabling real‑time docking of consumer big data with production systems so that manufacturing can more precisely respond to personalized demand.

For intelligent connected new energy vehicles and smart homes—key trillion‑level tracks—experts assess that their growth potential has already been validated by the market. Cui Dongshu, Secretary‑General of the Passenger Car Market Information Joint Committee of the China Automobile Dealers Association, told Shanghai Securities News that the new driving experience and “third space” value brought by intelligent connected vehicles align closely with mainstream consumer needs, leaving significant room for future improvement as technology iterates.

To optimize product supply, the plan builds a diversified supply system. In the green products arena, it will raise energy‑ and water‑efficiency standards for consumer goods, promote certification for green building materials, and encourage low‑carbon consumption such as new energy vehicles and energy‑saving appliances. For rural consumption, it supports enterprises in developing products suitable for rural areas, improves county‑town‑village logistics and distribution systems, and advances the delivery of quality goods to rural markets. Health, sports, and hobby consumption also receive policy backing, spanning needs from health foods and medical devices to outdoor gear and trendy IP, covering all age groups.

Targeted needs of different demographics receive focused attention. The plan proposes enriching the supply of infant and child products and launching actions to improve quality and safety; developing student supplies that protect vision and spinal health, and promoting the integration of traditional stationery with smart hardware and software; cultivating original fashion brands and encouraging personalized image customization; and improving elderly‑friendly supply, with emphasis on developing elderly care robots (16.970, -0.09, -0.53%), nursing beds, and establishing silver‑age consumption zones, comprehensively addressing the needs of infants, students, youth, and seniors.

“From elderly‑friendly renovations to R&D of youth health products, policy is zeroing in on the specific needs of particular groups, making consumer supply warmer and more precise, which will further unlock consumption potential across segments,” said Wu Yin, Professor at the School of Economics and Director of the Institute of Political Economy at Southwestern University of Finance and Economics, in an interview with Shanghai Securities News. He added that the development and spread of flexible manufacturing factories will make it possible for enterprises to efficiently respond to personalized demand, drawing consumers from the end of the industrial chain back to the center and propelling the market from simple buy‑sell transactions toward dynamic value co‑creation.

Innovation in consumption scenarios and business formats is given priority. The plan supports opening first stores and flagship stores, nurturing platforms for initial product launches, and promoting “Guochao Going Global.” It calls for the orderly development of new formats such as live‑stream e‑commerce and on‑demand retail, encourages platform enterprises to build immersive consumption experiences, and standardizes the promotion of shared consumption models like shared wheelchairs and strollers, while improving service quality certification systems to enrich scenarios and enhance convenience.

To ensure effective delivery, the plan clarifies stronger fiscal and financial support, effective use of trade‑in policies, and expansion of consumer finance products. It will host signature events to cultivate an array of Chinese consumer name brands, compile guides for innovative consumer goods, continue rectifying market irregularities, and strengthen the development and revision of standards for products aimed at key groups, advancing alignment between domestic standards and international best practices.

Wu Yin believes the plan precisely captures the core supply‑demand contradictions in the current consumer market. Through simultaneous efforts in supply‑side innovation and demand‑side guidance, it not only points enterprises toward transformation but also offers consumers more high‑quality choices. As measures roll out, they will activate endogenous market momentum, drive a shift from scale expansion to quality enhancement, and inject lasting impetus into high‑quality economic development.