Shanghai Tourism Festival keeps up with the times and enhances the city's brand identity.

The half-price discount for the tourism festival covers almost all popular attractions in Shanghai, including Disneyland, LEGO World, Oriental Pearl Tower, and Shanghai Astronomy Museum. This measure reduces the travel costs for citizens and tourists, allowing more people to visit attractions and experience the cultural and tourism charm of Shanghai. It also stimulates the development of related industries such as catering, accommodation, and transportation, achieving a win-win situation for both cultural tourism benefits and industrial empowerment. The Shanghai Tourism Festival continues to expand beyond Shanghai, extending its branch venues to the Yangtze River Delta region and beyond. This year, the Shanghai Tourism Festival will set up five branch venues in Ningbo, Zhejiang, Yancheng, Jiangsu, Mianyang, Sichuan, Kashgar, Xinjiang, and Shigatse, Tibet, radiating Shanghais festive IP and welfare benefits nationwide, attracting more visitors to Shanghai and making the festival a showcase for brother provinces and cities to display their abundant tourism resources and products, highlighting Shanghai's radiance and inclusiveness as a cultural and tourism hub.