Summer box office breaks 10 billion yuan, with two of the top ten highest-grossing films produced domestically.

The popularity of the summer box office continued to rise, with total box office for the 2025 summer season exceeding 10 billion RMB as of yesterday afternoon. Among the top ten box office films during this period, two Beijing-produced films, "Legend of Luoxiaohei 2" and "Stage Drama," took two spots, while two other Beijing-produced films, "Dongji Island" and "Chasing Shadows," also had strong performances. Activities such as the "2025 Beijing Midsummer Film Carnival" used methods such as subsidies for the public, coupon packages, and diverse viewing experiences to further stimulate market activities and create a wave of film consumption. Among them, 10 million RMB in subsidies were distributed through ticketing platforms, allowing audiences to actually purchase discounted movie tickets; cinemas coordinated with platforms such as Maoyan and Meituan to provide discounts on movie tickets in exchange for dining benefits at shopping malls, leveraging the "ticket economy"; cinemas like the Flying Cinema at Tongzhou Capital Cinema and the virtual reality cinema at Chaoyang 798 provided a wider range of viewing experiences.