Star Media Group (06698.HK) issued a profit warning, expecting a decrease in net loss for the first half of the year compared to the same period last year.

Zhitan Finance APP News, Star Chinese (06698.HK) announced that the group expects to generate revenue of approximately RMB 57 million to RMB 61 million for the six months ending June 30, 2025 (compared to revenue of RMB 71.1 million in the same period in 2024) and to incur a net loss of approximately RMB 10 million to RMB 12.5 million for the six months ending June 30, 2025 (compared to a net loss of RMB 56 million in the same period in 2024). The expected decrease in net loss for the six months ending June 30, 2025 is mainly due to the group making gross profit in the production, operation, and licensing of intellectual property rights (IP) for variety shows, compared to a gross loss in the same period last year. During the six months ending June 30, 2025, the group will focus on the directorial team and post-production aspects of variety show production, generating a certain level of gross profit; and the group's administrative expenses have decreased compared to the same period in 2024.