MINISO LAND, the global flagship store of MINISO, broke 100 million in sales in just nine months, with IP products contributing nearly 80% of the performance.

"MINISO's "mega store strategy" reaches a milestone breakthrough! Its MINISO LAND global flagship store on Nanjing East Road in Shanghai achieved a single store sales exceeding 1 billion RMB in just 9 months, with IP series products contributing as high as 79.6% of sales. MINISO once again proves its outstanding performance, showcasing the potential of combining Chinese brands with global IPs, and merging interest-driven consumption with quality commerce, creating a game-changing "billion-level momentum" in the industry."