Asia Sports Equipment and Fashion Exhibition is coming, Pudong continues to unleash new energy in sports consumption.

According to Pudong's announcement, on July 4th, ISPO SHANGHAI 2025 Asian Sports and Fashion Exhibition opened at the Shanghai New International Expo Center. Under the guidance of the Shanghai Sports Bureau, the Propaganda Department of Pudong New Area and the Commerce Committee of Pudong New Area, this edition of the exhibition, as an important collaborative project of the Shanghai Sports Consumption Festival, brought together over 600 outdoor sports brands from nearly 30 countries and regions around the world. Currently, Pudong is actively promoting the construction of an international consumption center, with sports consumption being an indispensable part of it. Pudong will take the opportunity of the ISPO Shanghai exhibition to deepen industrial cooperation, attract more international brands and innovative projects to settle in Pudong; through the platform of the exhibition, promote a positive attitude of "sports as life", support the implementation of the national fitness strategy, and fully showcase the fusion charm of "the beauty of Pudong" and "the joy of sports".