Representatives from 74 countries gathered in Shanghai to participate in the industry conference.

On May 26th, more than 3,000 representatives from the tourism industry from over 74 countries and regions around the world gathered in Shanghai to participate in an industry conference. The conference was organized by Ctrip Group, and Ctrip Group's co-founder and chairman of the board, Liang Jianzhang, and Ctrip Group CEO Sun Jie announced several strategic initiatives at the conference. These initiatives include the establishment of a 1 billion yuan tourism innovation fund, strategic partnerships with international hotel groups from Thailand, Malaysia, and Indonesia to raise the standards of regional hotel services through joint marketing and service upgrades, and the establishment of a "two-way service hub" with 10 domestic destinations and 5 overseas tour operators in response to the country's promotion of inbound tourism strategies. Data shows that by 2024, China's domestic tourism will reach 5.615 billion trips, with total tourism consumption amounting to 5.75 trillion yuan, both reaching historic highs.