Guizhou Maotai Wang Li: "Rational consumption" is becoming a trend.

On May 12, Maotai of Guizhou held a performance briefing for the year 2024 and the first quarter of 2025. Wang Li, the director and acting general manager of the listed company, stated that in the past two years, the entire liquor industry has experienced a process from growth to adjustment, from "entropy increase" to "entropy decrease", and from disorder to order. The effects of market share and industrial resources gradually gathering towards leading enterprises and core production areas are becoming more prominent. "Rational consumption" is gradually becoming a trend. In this context, the industry needs to actively adapt to the characteristics of the "rational consumption" era, focusing on product functional value, experiential value, and emotional value. Trust can be earned through "truth", respect can be earned through "goodness", and recognition can be gained through "beauty". Only then can the brand's soul be forged and better embrace the future.