Affected by tariffs, some Amazon sellers will not participate in this year's Prime Day event.

Some third-party sellers who sold Chinese-manufactured goods on Amazon during last year's July Prime Day event will not participate in the event this year, or will reduce the number of discounted items they offer. According to four merchants and six consultants who provide advice to hundreds of Amazon sellers, not participating in the event is a way for sellers to protect profit margins amidst increasing tariffs.