The Ministry of Culture and Tourism carries out the 2025 national cultural and tourism consumption promotion activities.

The Office of the Ministry of Culture and Tourism issued a notice on organizing the 2025 National Cultural and Tourism Consumption Promotion Activities. The notice proposes to carry out themed consumption promotion activities, such as the National "May Day" Cultural and Tourism Consumption Week, Summer Cultural and Tourism Consumption Season, National Day Cultural and Tourism Consumption Month, and Spring Festival Cultural and Tourism Consumption Month, in order to coordinate various localities and supporting units to launch diverse and content-rich consumption promotion activities. Emphasizing seasonal and holiday themes, providing a variety of high-quality products such as spring outings, summer escapes, winter retreats, ice and snow activities, theater performances, exhibitions, parent-child activities, senior citizen travel, themed studies, and immersive experiences to increase the benefits of consumption for the people.