Sharp rise of 96%! The trend of "Travel in China, Shop in China" continues to heat up in the first quarter.

In recent years, China has orderly expanded its independent opening and unilateral opening, and with a series of visa-free policies continuously being implemented, the "Chinese tourism" continues to rise. According to the latest data, in the first quarter of this year, the number of inbound foreign tourists reached 9.215 million, a year-on-year increase of 40.2%. The data also shows that in 2024, China received 26.94 million foreign visitors, a year-on-year increase of 96%; the total spending of inbound tourists reached 94.2 billion US dollars, an increase of 77.8%. Policies such as departure tax refunds continue to be strengthened, significantly boosting inbound consumption.