Regulatory deadline not reached, leading institutions have already "taken the lead": managers' acronyms become "standard equipment", E Fund takes the lead in adjustment.

On November 19, the Shanghai and Shenzhen Stock Exchanges simultaneously issued notices, which put forward clear and standardized requirements for the naming of funds, marking a new stage of greater transparency and standardization in the Chinese ETF market. The core requirement of the new regulations directly addresses the long-standing pain points of investors in product recognition. It requires that the abbreviated names of ETF funds should be named according to the structure of "core elements of the investment target + ETF" and should include the abbreviation of the fund manager. For enhanced ETF funds, the abbreviated names should be named according to the structure of "core elements of the investment target + enhanced + ETF" and should also include the abbreviation of the fund manager. The aim is to eliminate the long-standing issue of "ambiguous abbreviation" that has been troubling investors and to clear obstacles for the long-term healthy development of the market. In the process of industry standardization, E Fund Management Co., Ltd. (E Fund) has demonstrated a pioneering stance in the industry. Even before regulatory requirements were clarified, E Fund had already initiated a large-scale adjustment of the abbreviated names of its ETFs within the industry. Regarding E Fund's ETF "batch renaming" practice, it was reported that in January of this year, E Fund took the lead in making batch adjustments to the abbreviated names of 17 of its ETFs. These products cover a wide range of asset categories and investment themes, including broad-based products and industry-themed products. For example, within the broad-based product category, the China 2000ETF E Fund (159532) had "E Fund" added to its original abbreviated name. As for industry-themed products, the adjusted examples include the Hang Seng TECH Index ETF E Fund (513010), the Siasun Robot & Automation ETF E Fund (159530), and the Chip ETF E Fund (516350). In February, E Fund made a second batch of batch changes to the abbreviated names of 8 of its ETFs, including the Semiconductor Equipment ETF E Fund (159558), further deepening the standardization work. As of now, E Fund has included the fund manager's name in nearly 70 of its ETF abbreviated names. This number accounts for over 60% of all ETF products under the company, significantly enhancing the recognizability of the products and facilitating investors in their ETF investments. For example, within the broad-based category, there are numerous similar products in the market that are highly competitive. The updated abbreviated names, such as "China 2000ETF E Fund", greatly enhance the product's identifiability by clearly adding the fund manager's identification of "E Fund". For investors, when comparing and screening, being able to quickly and accurately locate products under the management of their trusted fund manager helps to avoid confusion and mistakes due to highly similar abbreviations, ensuring the precise implementation of asset allocation intentions. Industry-themed ETFs such as the Siasun Robot & Automation ETF E Fund (159530) have a more specialized and professional investment logic. When investors wish to enter a specific sector like "Siasun Robot & Automation", the updated abbreviated names allow them to both identify the product issuer while locking in the investment theme, enabling investors to precisely match their interest in a specific sector with the expertise of the fund manager. Apart from leading the way in standardizing ETF abbreviated names, E Fund has also played a pioneering role in reducing ETF fees and refining management in other areas. It was noted that E Fund has long been committed to a low fee strategy, aiming to provide investors with a simple, transparent, and low-cost "toolbox" for index investing. As early as 2015, E Fund reduced the management fee of the Shanghai-Shenzhen 300ETF E Fund (510310) from 0.5% to 0.2%, making it the stock ETF with the lowest fee at the time. Four years later, the fee was further reduced to 0.15%, making it the first of its kind in the industry to have a management fee of 0.15% for a Shanghai-Shenzhen 300 index-related product. Continuing to explore the path of low fees, E Fund has maintained its efforts. As of November 20, E Fund has 61 ETF products with a management fee of 0.15% per year, the highest number in the market. These 61 low-fee products account for about 55% of all ETF products under E Fund (61/111), while the industry average (excluding E Fund) is less than 25%. It is particularly noteworthy that E Fund manages 26 A-share broad-based ETFs, the highest among all fund managers, with all these products maintaining a low management fee of 0.15%. Currently, E Fund is the only company among the top ten ETF managers in terms of scale that achieves a low fee rate for all A-share broad-based ETFs. Furthermore, to further reduce the difficulty for investors in selecting ETFs, while standardizing the abbreviations, E Fund has also systematically classified stock index ETFs. These products are classified into four main categories: scale indexes (broad-based), style factor indexes, industry indexes, and thematic indexes, as well as several subcategories. This refined classification facilitates investors' understanding of the actual characteristics of different products, helping them to quickly find the ETF that suits their needs and enhancing the convenience of ETF investing. Currently, E Fund oversees over 100 ETF products covering various asset classes such as stocks, bonds, and commodities to meet the diverse investment needs of investors. Through efforts in standardizing naming, systematic classification, and continuous fee reduction, E Fund aims to improve ETF investment efficiency from various aspects, enhancing the investment experience for investors. In summary, from leading the standardization of ETF abbreviated names to systematically classifying products and steadfastly implementing a low fee strategy, each of E Fund's measures is aimed at enhancing ETF efficiency and the investment experience from different perspectives, leading towards a clear long-term vision: to provide a simple, transparent, low-cost, and diverse range of index investment "toolbox" for a wide range of investors. In the increasingly competitive ETF market, through being ahead in rules, experience, and costs, E Fund not only consolidates its leading position but also affirms its strong position as a platform-oriented index investment service provider, demonstrating its commitment to meeting the diverse investment needs of investors.