WANKA ONLINE (01762) launches the world's first one-stop advertising platform with pre-order solution and pre-booking period estimation capabilities.

On September 5, 2024, the "WANKA Meetup x Apple Ads Gaming Industry Salon" was successfully held in Guangzhou. WANKA ONLINE (01762) under WANKA Meetup has created the world's first one-stop delivery platform with pre-order solution and data estimation capability, which is currently the only in-depth solution tailored for the gaming industry in the Apple Ads channel. The platform integrates keyword expansion, CPP analysis, pre-order solutions, query, efficiency improvement, data monitoring, smart investment, and industry solutions, creating an efficient promotion engine and providing developers with more efficient and high-quality strategic basis for their investment. For APP advertisers including game developers, how to significantly increase downloads, improve ROAS (return on ad spend), and lower CPA (cost per acquisition) at the same cost is a matter of life or death for businesses. Apple Ads, as a powerful marketing tool, is an important way to promote apps, with main advantages including increased visibility, precise targeting, and measurable return on investment. Apple Ads has different ad spaces, such as the Today tab, search tags, search results, product pages, and more, each with different functions. Adopting a scientific ad space deployment strategy, focusing on different stages of the deployment process, is crucial for increasing app visibility, user engagement, and conversion rates. To better serve customers, based on the accumulation of experience in game industry products and multi-platform deployment, the WANKA team has developed personalized deployment strategies based on the different lifecycle stages of game products. Zhang Lingyan, the product director of WANKA Meetup Apple Ads business operations, shared multiple successful cases of combined deployment strategies, pre-order period, and launch period. According to Zhang Lingyan, the core competitive advantage of WANKA CMP products lies in the deep integration of data, intelligence, and product strategies, supplemented by advanced AI technology, to create personalized and efficient ad management solutions for advertisers. Through WANKA CMP products, advertisers can enjoy unprecedented intelligence and convenience, from rapid data collection and analysis, to precise estimation of pre-order data, to high-quality CPP iteration, every aspect reflects WANKA's ultimate pursuit of precise marketing and efficiency improvement, helping advertisers stand out in fierce market competition and maximize business value. One of the users of WANKA CMP products, Shao Wenlin, the user growth director of Xishanju, stated that ASA ads (Apple Search Ads) as a low-cost, high-ROI channel, have a high value for deployment for Xishanju. WANKA Meetup provides Xishanju with comprehensive deployment support, including deployment strategy formulation, ad creation, data monitoring, and industry information analysis, this deep cooperation model not only improves deployment efficiency but also ensures continuous optimization of deployment effectiveness, allowing Xishanju to achieve more precise deployment and higher ROI. Xishanju hopes to strengthen cooperation and exchanges with WANKA Meetup in deployment, jointly increasing resource inputs in traffic acquisition to enhance deployment data results. Based on the deployment data of hundreds of new products from the WANKA team on Apple Ads in 2024, at this salon, CEO Jiang Yu also shared the latest industry insights on Apple Ads gaming industry data, incremental opportunities in 2024, and multi-space deployment strategies for the gaming industry. He said, "WANKA Meetup will continue to work with Apple Ads and advertisers, leading with intelligent innovation and supporting with high-quality service, continuously focusing on the iterative development of technology and changes in market demand, constantly innovating and improving the WANKA CMP platform, jointly promoting the prosperity and development of the gaming industry marketing ecosystem." As the domestic business entity of the listed company WANKA ONLINE, WANKA Meetup was established in 2014, serving as a core service provider in the gaming industry commercialization for manufacturers such as Apple, Huawei, Xiaomi, OPPO, vivo, and Honor, and has achieved the top market share in the gaming industry, leading the industry continuously. As of now, it covers over 95% of the mobile phone market users, with a user base of over 1 billion. In 2023, WANKA Meetup took a significant step forward, expanding its business scope, officially starting the Apple Ads business, further consolidating its leading position in the gaming marketing field. In the first half of 2024, WANKA ONLINE achieved revenue of 1.232 billion RMB, a year-on-year increase of 17.7%; gross profit of 137 million RMB, net profit of 46.99 million RMB, increases of 3.2% and 9.2% respectively; bank and cash balance of 580 million RMB, a year-on-year increase of 8.4%; and net assets of 1.452 billion RMB.