Hong Kong stock concept tracking | International tourism industry expected to achieve or surpass the scale of 2019 in 2024. Continued benefits for tourism OTA platforms (with concept stocks)

According to the United Nations World Tourism Organization's forecast, the international tourism industry is expected to achieve or exceed the scale of 2019 by 2024. The 2024 International Travel Merchants Conference will be held in Suzhou City. Ambassador Zhu Shanzhong of the United Nations World Tourism Organization introduced that the latest data released by the United Nations World Tourism Organization shows that due to the comprehensive opening of the Asian market and the further strengthening of aviation connectivity and visa facilitation, the number of international tourists from January to July this year was approximately 790 million, an increase of 11% from 2023, and has recovered to 96% of the level of the same period in 2019. Online Travel Agency (OTA) is an Internet platform that aggregates tourism resources and information from all perspectives and links them to end consumers. After more than 20 years of development, the transaction scale of China's online travel market has reached 1.1 trillion yuan, with a penetration rate of over 60% for online travel platforms, and the competition structure has evolved into an oligopoly. Suzhou issued a research report stating that based on high resident travel willingness and the continuous improvement of the cultural and tourism industry due to the proliferation of policies, OTA platforms will continue to benefit from the high growth of inbound and outbound tourism and the prosperity of domestic tourism, and a stable competitive landscape will help maintain the stability of the OTA platform's monetization rate. It is expected that the overall traffic growth rate for OTA platforms in 2024 will be in the range of 10-15%, with transaction scale growth rate around 15%; in 2025, the traffic growth rate will be around 9%, with transaction scale growth rate slightly higher than 10%. Travel OTA industry-related companies: TONGCHENGTRAVEL (00780), TRIP.COM-S (09961), TRAVELSKY TECH (00696)