BeLive Holdings (BLIV.US) has lowered its IPO size. The amount raised will decrease by 53% to $7 million.

Singapore video commerce platform BeLive Holdings (BLIV.US) announced on Thursday that it is reducing the size of its upcoming initial public offering (IPO). The company plans to issue 1.8 million shares at a price of $4 per share, aiming to raise $7 million. This new proposed price, compared to the previous plan to issue 3 million shares at a price of $4 to $6 per share, means that BeLive Holdings will raise 53% less than expected, with a market value of $40 million. BeLive Holdings originally launched as a social live streaming mobile app, but in 2018 it shifted its focus to B2B business, providing live commerce and shoppable short video solutions to international retail companies and e-commerce markets. Its BeLive solution enables customers to leverage interactive and immersive live and video commerce in their online businesses. BeLive Holdings offers enterprise white-label solutions that can be customized to meet specific customer needs and integrated into existing internal systems. The company also provides cloud-based Software as a Service (SaaS) solutions, suitable for customers looking to deploy solutions quickly and cost-effectively without having to build their own infrastructure and technology stack. Since its establishment in 2014, BeLive Holdings has generated $2 million in revenue in the past 12 months leading up to December 31, 2023. The company plans to list on the Nasdaq with the stock code BLIV. R.F. Lafferty & Co. is the sole book running manager for this transaction.