JD Response to this year's Double 11 starting early

JD 11.11 will officially kick off on the evening of October 9th. In addition, this year, JD 11.11 has made some changes in terms of timing and promotional strategies. In terms of timing, the start time of 11.11 on various platforms has been advanced this year, with JD 11.11 choosing to launch on the first day after the end of the "Golden Week" holiday. An insider at JD revealed, "This timing is mainly to provide consumers with more time to select and enjoy discounts on products, and the products will be available for sale immediately." In terms of promotional strategies, JD's 11.11 this year is more simplified. According to Sina Technology, JD's 11.11 this year will focus on "official direct discounts up to 90% off", which means consumers can directly enjoy price reductions when purchasing individual items, without the need to combine orders.