Organization: Global VR headset shipments in the first half of the year fell by 14% year-on-year.

On September 26, according to the latest report by Counterpoint, global VR headset shipments in the first half of 2025 decreased by 14% year-on-year due to the continued low demand in the consumer market. The overall competitive landscape of the VR market in the first half of the year remained relatively stable, with few new products introduced by major OEM manufacturers. Meta continued to maintain a significant lead, occupying approximately 80% of the market share in the first half of 2025. Counterpoint predicts that in the second half of 2025, competition in the global AR smart glasses market will intensify further as new products in the viewing and waveguide categories accelerate mass production.