The blogger claims that the ancient bird ancestor respects nature or may be involved in false advertising.

Outdoor brand pioneer bird teamed up with artist Cai Guoqiang to hold a fireworks show in the Himalayas, triggering a huge controversy. The local environmental protection department deemed the actions of the former to be compliant. According to a response from the Jiangzi County branch of the Ecological Environment Bureau in Shigatse City, this event was documented with the bureau, and because environmentally friendly materials were used for the fireworks, no environmental assessment was required, and approval from the town, village, and county governments was sufficient. However, this filing information was not made public. Lawyer and legal blogger @Lemon Dream Shining Bright believes that the brand's promotion of "respecting nature" does not align with its actual actions, potentially involving false advertising and violating relevant provisions of the Advertising Law.