Google's (GOOGL.US) concession proposal was rejected by the Department of Justice: only the separation of business falls far short of the requirement to sell AdX.

According to the Securities Times app, Google (GOOGL.US) once considered divesting some of its advertising technology business to address antitrust concerns in Europe and America, but the external lawyers of this tech giant claimed that the Department of Justice went even further, demanding the sale of its advertising exchange platform AdX.