Counterpoint: By Q2 of 2025, the cumulative revenue of Apple Watch exceeded 100 billion US dollars.

According to the Zhitong Finance and Economics APP, as of the second quarter of 2025, Apple Watch's cumulative revenue has exceeded $100 billion, according to data from Counterpoint Research. This growth is due to the continuous evolution of the health functions and monitoring use cases of the Apple Watch, constantly expanding the practical utility of the product. The company has also expanded its product portfolio to further increase its coverage of the population; seamless integration with the iPhone has significantly optimized the user experience. Apple has pioneered a new category in the high-end watch market, challenging traditional high-end mechanical/analogue watches.