Lates News

Sina Technology has learned from multiple sources that following last year's Taobao overseas project, Lazada and Tmall have officially integrated for the first time and set up a dedicated project team to allow Tmall merchants to easily connect to the Southeast Asian market. Many well-known Tmall brands have confirmed their participation. An insider from a brand that received an invitation to go overseas revealed exclusively to Sina Technology that the project was jointly launched by Tmall and Lazada, and that Alibaba attaches great importance to it. A special "one-click light overseas direct access to Southeast Asia" page has been set up in the merchant's backend. "There are no additional operating costs for merchants. They only need to send the goods to domestic warehouses, and the platform will bear the international logistics, after-sales of overseas products, and advertising." Sina Technology has reached out to Lazada for confirmation, but as of press time, there has been no response.