Tmall announced the launch of the "instant purchase" venue, implementing a strategy of integrated online and offline operations.

The journalist learned that on September 8th, Tmall launched the "Instant Purchase" venue for the first time in the "Tmall Super 88" event, aiming to deliver brand official genuine products within one hour. During the second quarter financial report conference call in 2025, Jiang Fan, CEO of Alibaba's China e-commerce business group, mentioned that by integrating brand offline stores into Taobao Flash Sale and operating both online and offline on Tmall, it will bring consumers a new shopping experience, with an expected increase of 1 trillion transactions in the next 3 years.