Lates News

date
29/08/2025
On the evening of August 28th, Li Xiang, chairman and CEO of Ideal Auto, stated during the Ideal Auto Q2 financial report conference call that Ideal would reduce the number of SKUs (types and configurations of vehicles) to return to the era of Ideal ONE and L9. He also revealed that Ideal would accelerate the speed of iteration in technology platforms and product updates. "The problem we are facing now is that when we play a card, our competitors play two cards. Our iteration frequency is equivalent to showing our cards to our competitors, so we must speed up the iteration speed of technology platforms and product updates to ensure that the frequency of playing cards is faster."