CITIC Securities; Apple entering the market may ignite the foldable phone market

CICC Securities pointed out that research institution Omdia predicts that by 2032, the global shipment volume of foldable OLED screens will reach 124.6 million units, accounting for 8.6% of the overall OLED market, significantly higher than the estimated 23.1 million units in 2024 and 23.5 million units in 2025. It is widely believed in the industry that if Apple launches its own foldable phone, it will greatly change the industry landscape. Apple has always attached importance to product maturity, and it is rumored that they are currently overcoming technical challenges such as screen folding, hinge durability, and battery life.