Middle Finger Research: The average brand value of the leading national property service brand enterprises in 2024 is 121.45 billion yuan, a year-on-year increase of 3.78%.

Data released by the Center for Property Research shows that in 2024, the average brand value of leading national property service companies was 121.45 billion yuan, a year-on-year increase of 3.78%; the average brand value of regional property service companies was 19.42 billion yuan, a year-on-year increase of 2.16%. Currently, property enterprises are facing many challenges, with operational pressures continuing to be prominent and profit margins being squeezed. In addition, the increasing diversity of customer demands is raising higher requirements for the "quality" and "value" of property services. In this context, building core competitiveness, creating brand influence, and becoming key strategic focal points for property enterprises to break through challenges and achieve sustainable development. More and more property enterprises are continuously improving service products, refining service quality, and accelerating the construction of a more scientific and effective brand system to deepen customer affinity towards the brand and achieve resilient growth of brand value.