Lates News

According to reports, Taobao Flash Sale has recently made it clear that food delivery will enter a protracted war. On August 8th, after the beginning of autumn, Taobao Flash Sale's order volume exceeded Meituan for the first time. The more significant impact may be that huge subsidies have attracted a lot of attention to Taobao. Since July, Taobao has widened the gap with Pinduoduo in terms of daily active users (DAU). The subsidies will not and cannot continue at the current level. According to internal sources at Alibaba, heavily subsidizing is called "going up the mountain" and now it is time to prepare to "come down the mountain". In July, Taobao Flash Sale spent over 10 billion yuan on subsidies for merchants, consumers, and delivery drivers. The decision-making level at Alibaba is discussing the pace of subsidy reduction, focusing on operating high-value users, adjusting subsidy categories, and subsidy amounts. It is understood that Alibaba's company anniversary celebration on September 10th will be an important milestone that will determine more business rhythm and strategy, continuing from the overall strategy of being a "big consumer platform" to catch up and target Meituan in terms of basic capabilities. (to be continued).