CCTV exposes the chaos in the sale of sand gold jewelry. Sand gold jewelry is sold from the factory price of 10 yuan to hundreds of yuan.

"Spending a little money to wear high-end jewelry with a visually stunning effect, comparable to gold." Since the beginning of this year, with the continuous rise in the price of gold, a batch of "sand gold jewelry" has emerged on the market. These kinds of jewelry look very similar to gold in appearance, but are priced much lower, quickly gaining popularity and being seen by many consumers as a more affordable alternative under high gold prices. According to merchants, these sand gold products are mainly from Vietnam, Myanmar, and other places, with the same color inside and outside, and will never fade. Some merchants also claim that these products are similar to gold, resistant to fire, yet priced much lower than gold. Merchants in Yiwu Small Commodities City in Zhejiang province said that these jewelry mainly use brass as raw materials, with a 0.05 micron gold plating on the surface to simulate the texture of gold. However, due to the thin plating layer, it may gradually wear off during long-term wearing. Brass gold-plated jewelry with a factory price of around 10 yuan is being packaged as "Vietnamese pure sand gold" in online live streaming rooms by anchors and sold for hundreds of yuan for one piece.