The size of ETFs in Shanghai and Shenzhen is steadily increasing.

Recently, the Shanghai Stock Exchange and the Shenzhen Stock Exchange respectively reported the latest fund market data within the industry. As of the end of July, there were a total of 719 ETFs with a total market value of 3352.69 billion yuan in the Shanghai market; and a total of 516 ETFs with a total market value of 1238.17 billion yuan in the Shenzhen market. The total size of ETFs in the Shanghai and Shenzhen markets is nearly 4.6 trillion yuan, steadily increasing compared to last month. From the perspective of securities brokerage business, in the competition landscape of ETF business, traditional leading securities firms such as Huatai Securities, CITIC Securities, and East Money have maintained their business scales in the top tier. Recently, with the increase in market trading activity, the trading commission for some securities firms' ETFs has been reduced to 0.05%. Industry insiders say that in recent years, securities firms have sought breakthroughs from multiple dimensions such as service upgrades, tool innovations, and accompanying buy-side advisory services, focusing on tapping into the incremental demand of existing clients. Especially in the field of buy-side advisory services, there has been an accelerated shift towards a model that prioritizes "client asset appreciation", enhancing client stickiness through long-term services. The transformation of wealth management has become a key factor in building the core competitiveness of securities firms, injecting new momentum into business growth.