Xiaohongshu (a popular Chinese social media platform): Apple's official account attracted 170,000 followers on the first day of joining, with a nearly 50% penetration rate on iOS devices on the platform.

On the afternoon of August 19th, it was reported that Apple's official account has officially joined XiaoHongShu (Red) and within 24 hours of account opening, the number of fans has exceeded 170,000. The topic #AppleEnterXiaoHongShu has also climbed to the second place on the platform's trending list. The related topic "My Story with Apple" has a reading count of nearly 15 million. In addition, nearly 35,000 users have participated in the discussion of the topic #AppleEnterXiaoHongShu.