CITIC Securities: DJI enters the robotic floor cleaning industry, continues to be optimistic about the growth potential of the cleaning appliance category and the leading players in the industry.

CITIC Securities released a research report stating that DJI officially entered the floor sweeping machine industry with the launch of the ROMO series. In terms of market structure, the P series is expected to attract high-end consumers with top materials and a transparent body. The competition in the mid-range price segment is fierce, with DJI's S/A series lacking differentiation. Traditional manufacturers are expected to maintain a large market share in terms of overall cost performance. DJI has no plans for overseas expansion, so its impact on the market structure is neutral. DJI's entry into the market is a technological endorsement for the floor sweeping machine category, which will drive consumer education and market expansion. This further strengthens the industry valuation bottom, and we continue to be optimistic about the growth potential of the clean appliances category and industry leaders.