Within the year, there have been over 50 changes in senior management of real estate companies, with the adjustment of "Chief Marketing Officer" becoming the focus.

The real estate industry is in a period of adjustment and transformation, and personnel adjustments are an active choice for real estate companies to adapt to the new competitive environment. On August 10th, according to incomplete statistics, there have been over 50 executive changes in real estate companies from January to July 2025. Among them, changes in the marketing sector are particularly high frequency, as it directly relates to performance pressure and market responsiveness efficiency, making the position of "marketing director" the focus of adjustment. At the same time, real estate companies are accelerating the introduction of composite talents. Companies such as Yuexiu Real Estate and China Resources Land are absorbing executives with both product design and marketing experience to strengthen the synergy between product and marketing, promote the formation of an integrated operation mode of design and marketing, and better adapt to the industry's transformation requirements.