Moutai's only "below 100 yuan" popular sauce fragrance single product has been discontinued. The company responded: Changes in market demand, will launch a new product called Taiyuanhong.
Today, the Guizhou Maotai Distillery Health Wine Sales Co., Ltd. issued a notice stating that in order to further optimize product structure and enhance market competitiveness, the company has decided to stop production of Taiyuan wine effective immediately. In response to this, staff members of Maotai Health Wine Company stated that due to changes in market demand, there is indeed a plan to discontinue Taiyuan wine production, and the company has already issued an announcement. In the future, the company will launch a new product called Taiyuan Hong targeting the banquet market.
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