Gamma Data: In the first half of 2025, the acquisition cost for the top 100 mobile games in China increased by 86.6%.

Gamma Data recently released the "2025 China Listed/Non-Listed Game Company Competitiveness Report". The report shows that in the first half of 2025, the user acquisition cost of the top 100 mobile games increased by 86.6%. In 2024, the revenue of the top Chinese listed game companies increased by 70%, which was 22.1 percentage points higher than overseas companies; 34% of the revenue of the top 50 listed game companies worldwide came from China; more than 60% of the net profits of major listed game companies decreased. 83.5% of the top mini-program games are from non-listed game companies.