Exclusive: Taobao is about to launch a large-scale membership system, connecting with Ele.me, Fliggy, and Hema, and upgrading all 88VIP benefits.

Sina Technology has exclusively learned from informed sources that Taobao will launch a new VIP membership system, connecting resources from Ali's ecosystem including Ele.me, Fliggy, Hema, etc., covering shopping, food delivery, travel, transportation, and other benefits, with all aspects of life such as eating, drinking, playing, and shopping, fully covered. The rights and benefits of 88VIP users will be upgraded comprehensively. This marks the integration of Ele.me and Fliggy into the Alibaba Group's e-commerce business unit, a significant move in Alibaba's strategy to transition from e-commerce to a large consumer platform.