The sales of Sun Hung Kai Properties' The Cullinan project in the New World Development have exceeded HK$8.8 billion, with an average transaction price of approximately HK$290,000 per square meter.
On August 4, 2025, New World Development Limited announced that its joint development project with Empire Group, Capital Strategic Real Estate, Lai Sun Development, and MTR Corporation on the south coast of Hong Kong Island, the new landmark luxury residential project "DEEP WATER PAVILIA" and "DEEP WATER PAVILIA II", has sold a total of 503 units since its launch this year, generating sales revenue exceeding HK$8.8 billion. As of the end of July, the sales amount has led all new first-hand projects in Hong Kong for the year, making it the top-selling new project of 2025, with an average transaction price of approximately HK$290,000 per square meter. According to New World Development, among the buyers of these two projects, around 32% are large-scale buyers, which is a higher proportion compared to recent new launches. Local buyers account for approximately 40% of all customers, mainly from the Hong Kong Island area, while 5% are foreign buyers from countries such as South Korea, Japan, and the United States. About 52% of the buyers of "DEEP WATER PAVILIA II" are from mainland China, higher than the 37% proportion for "DEEP WATER PAVILIA", mostly consisting of mainland Chinese professional families.
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