JD Furniture Business Manager: IKEA will launch a series of exclusive products and discounts on JD.

Today, JD.com has reached a cooperation agreement with the globally renowned furniture and home goods brand IKEA, officially launching the IKEA JD.com official flagship store, which will open for business on August 8th. When asked why JD.com and IKEA chose to cooperate at this time, the head of the furniture business department of JD's retail home appliance and home furnishings business group said, "Firstly, with the 80s and 90s generation becoming the main consumer group for home decoration and furnishings, their aesthetic and functional needs for homes tend to be more diverse, and they also expect convenient one-stop shopping; secondly, this is also an important initiative and project to enrich JD's home brand matrix and strengthen high-quality home furnishings together with IKEA. There may be deeper offline cooperation with IKEA on JD MALL or in other formats in the future; thirdly, providing differentiated products together, such as the special launch on the 8th of this month, where IKEA will introduce a series of exclusive products on JD.com, including gaming chairs, gaming desks, folding tables, bedding, etc., as well as exclusive products at a 50% discount."