"Traveling with sporting events" becomes a new trend of summer tourism. The overall occupancy rate of hotels in Jiangsu Province exceeds 80%.

The latest booking data from Tuniu shows that during the seventh round of the Swedish Super League matches, the number of travelers to cities such as Taizhou, Suzhou, Nantong, Changzhou, Yangzhou, and Wuxi increased by nearly 20% compared to the weekend of July 12-13. Among them, the showdown between "Thirteen Sisters" and Xuzhou was of great interest to football fans and tourists. During the weekend of July 19-20, the number of travelers to Changzhou on the Tuniu platform increased by over 30% compared to the previous weekend.