Consumer spending contraction impacts the nutritional products market. Nestle (NSRGY.US) plans to divest some vitamin brands.

According to the Caijing APP, global food giant Nestle (NSRGY.US) is evaluating whether to sell multiple vitamin brands under its umbrella, including the well-known Nature's Bounty, to cope with the growth pressure brought about by tightening consumer spending. This move shows that the large packaged food companies are accelerating the adjustment of their brand portfolio in the context of slowing sales, focusing on more promising core businesses.