Organization: It is expected that the size of the Asian gaming subscription market will reach 9.4 billion dollars by 2029.

On July 22, the latest report from Omdia shows that although free games dominate the market, the subscription model is steadily growing in the Asian gaming market, with expected revenues of $9.4 billion by 2029. The report predicts that from 2025 to 2029, total game subscription revenue in the Asia-Pacific region will increase from $6.5 billion to $9.4 billion. This growth rate significantly exceeds the global average share of subscription models in content spending. Driving this growth is in-app subscription in mobile games, with revenue expected to increase from $3.6 billion in 2025 to $5.8 billion in 2029, with a compound annual growth rate of 12.7%.