Liu Yan: Changes in brand focus in the automotive market over five years, from new forces to anti-internal competition to long-termism.

Deputy Secretary-General of the China Association of Automobile Manufacturers, Liu Yan, talked about in her speech that these five years have been a period of rapid changes in the competition landscape of the automobile market. The focus on brands is also quickly changing, with different hot topics each year. Five years ago, new forces were just beginning to deliver in bulk, Wei Xiao Li began to show his edge, and Little Red Book also began to build a business system around grass-planting. A year ago, traffic was the absolute keyword, and the Beijing Auto Show marked a turning point as brand marketing entered the crazy era of traffic. She mentioned that at the same time, internal competition is sweeping across the industry, and internal competition has become one of the ubiquitous hot topics. "In such a background, long-termism appears with a relatively high proportion in words, becoming a high-frequency keyword mentioned. Long-termism itself is not a new term, but this year, stressing long-termism is particularly important." she said.