Fragrant Milk Tea Fan Xiaoying Talks About the Tea Drink Industry: Different industries still have professional barriers, and we focus on our own field.

At the 11th Innovation Year of the 2025 China Entrepreneurs Forum in Yabuli, Fan Xiaoying, the brand innovation general manager of Xiang Piaopiao, mentioned that the previous family consumers have now changed from the post-80s generation to the post-00s and even younger generations. Therefore, Xiang Piaopiao has made some changes in its marketing channels. "There are still professional barriers in different industries, so we will continue to focus on our own field. On the other hand, we are also trying pop-up stores." She said that including Xiang Piaopiao's acquisition of the Hong Kong-style milk tea brand Lan Fangyuan, positioning in the high-end ready-to-drink milk tea market, and featuring classic products such as "silk stocking milk tea" and "Hong Kong-style mandarin ducks", it is also using products at different levels to attract young consumers.