Google could be the first company targeted under the new digital rules in the UK.

Alphabet Inc.'s Google will face demands from the UK's antitrust regulator to make its online search and advertising businesses fairer and more transparent. This move could make Google the first company to be penalized for violating stricter UK digital regulations. The Competition and Markets Authority proposed designating Google as a company with "strategic market status," with the agency expressing concerns in a statement released on Tuesday about the fairness of its search results, high advertising costs, and the use of content in search responses generated by artificial intelligence.