Actual exploration of the platinum consumer market: prices are clearly rising, igniting the enthusiasm of buyers.

Since the beginning of this year, the price of platinum has shown a significant increase. According to various major jewelry stores, currently, the price of platinum jewelry has increased by around 40% compared to the beginning of the year, with brands like Chow Tai Fook quoting prices for platinum jewelry exceeding 500 yuan per gram. A salesperson from a Chow Tai Fook store in Daxing District, Beijing, said, "Today's price for platinum 950 is 512 yuan per gram, which is about 200 yuan higher than two months ago. In recent years, the price of platinum has been at a low point. For a long time, although the price of platinum products is updated daily on the price boards in the store, there were no platinum products available. On one hand, the low price of platinum affects business profits; on the other hand, the lower the price, the less demand for the products. Hoarding these products also has a negative impact on cash flow. If customers have a purchasing need, we generally recommend viewing products online and then making an appointment to purchase."