The price of badminton rackets that cannot be hit has doubled in two years, what are the chances of a "futures" counterattack?
In the past two years, the price of badminton has increased by more than 100%, making it a sports equipment that many fans can't afford. Some netizens jokingly said, "What we can't afford is not gold, but badminton." From mainstream brands like Yonex to Aeroplane, the price of badminton has been soaring, attracting attention. Recently, a purchasing model called "futures badminton" has appeared on social platforms, attempting to bypass traditional middlemen by prepayment and delayed delivery in an effort to counter high prices, sparking market discussions. During interviews, the reporter noticed that in the current market where channel flattening has not been truly realized and raw material costs remain high, even though "futures badminton" has temporarily attracted attention, it is difficult to shake the existing price system. Consumers trying to "group buy," "purchase on behalf," and "lock in prices" to fight price increases are more of a passive strategy. On June 20, Mr. Kang, a senior professional in the futures industry, pointed out, "True futures trading is based on standardized commodities, such as copper, soybeans, or energy products, with clear delivery standards, regulatory systems, and legal protection." Badminton does not have these features. Mr. Kang reminded the public to be wary of the misuse of the concept of "futures" and to avoid misinterpreting normal purchasing behavior as financial instruments, suggesting that the so-called "futures badminton" should be viewed as a self-initiated marketing strategy.
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