Wuliangye once said: face uncertainty of external environment with certainty of self-development.

On June 20th, the 2024 shareholders' meeting of Wuliangye was held in Yibin, Sichuan. Zeng Qinqin, the Party Secretary and Chairman of Wuliangye, stated that the current Baijiu consumption is undergoing profound changes, with trends such as younger consumers, daily consumption scenarios, self-pleasuring quality, digital channels, and emotional values intertwining and resonating. For Wuliangye, the key lies in being good at turning crises into opportunities, finding opportunities amid crises, and using the certainty of its own development to deal with the uncertainties of the external environment.