Miniso launches "Super Store Matrix 2.0", further upgrading its global channel strategy.

The global first MINISO SPACE of MINISO officially opened at Deji Plaza in Nanjing, marking the beginning of a crossover innovation between luxury shopping districts and trendy IP. At the MINISO 2025 Quality Business Ecology Salon, MINISO Group's global vice president and chief channel development officer, Kou Weixuan, officially launched the MINISO super store matrix 2.0, establishing a six-level store system including MINISO LAND, MINISO SPACE, MINISO FRIENDS, flagship stores, regular stores, and pop-up stores. The core of this system is to return to the essence of commerce, focus on consumer value and the essence of retail, and continuously expand and deepen the global retail map.